This notice explains how Obvis Limited collects, holds, and uses personal data about individuals in the context of its software products and professional services — including software sales, licences, technical support, and training. It applies to you if you are:
This notice does not cover website visitors or mailing list subscribers — those are covered by our separate website privacy notice.
We are Obvis Limited, a company registered in England and Wales under company number 03944400, with our registered address at Melrose House, Pynes Hill, Rydon Lane, Exeter, EX2 5AZ.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Obvis Limited is the data controller for the personal data described in this notice.
Any questions about this notice or our data practices should be directed to: privacy@obvis.com.
Contact and organisational details
When you or your organisation engages with us — whether by email, telephone, web enquiry, conference, or other means — we may collect your name, job title, organisation name and address, email address, and telephone number. These contact records are held in Airtable (our customer relationship and sales database).
Licence and account records
When a licence for Archie-M or reveal4d is purchased, we record details of the licence holder organisation and named contacts. This may include contact name, email address, and licence entitlement details.
Support correspondence
When you contact us for technical support — by email, via our HelpScout support desk, or by telephone — we collect the content of your communications, your name and contact details, and a record of the support case, including any bug reports, diagnostic information, or feature requests you provide.
Training records
When you register for an Obvis training course or CPD event, we collect your name, email address, and organisational details. If your employer pays for the course, we may also hold invoicing details. We retain a record of training attendance and, where applicable, completion.
Conference and event contacts
Where we meet you at a conference, exhibition, or CPD event and you provide your contact details for follow-up, we record those details (typically name, organisation, email address, and the context in which we met).
Invoice and financial records
Where Obvis issues an invoice to your organisation, we hold records of the transaction, including contact details for the relevant individual at your organisation for invoicing purposes.
| Purpose | Lawful basis |
|---|---|
| Deliver software licences, manage entitlements, process licence renewals | Contract (or steps taken at the request of the individual prior to entering a contract) |
| Provide technical support in response to enquiries | Contract |
| Retain support history to deliver consistent and effective support | Legitimate interest |
| Maintain a record of past contacts and interactions with customers and users | Legitimate interest — effective customer relationship management, enabling us to provide continuity of service and relevant follow-up |
| Register for and deliver training courses | Contract |
| Issue and retain invoices and financial records | Legal obligation (Companies Act / HMRC record-keeping requirements) |
| Send direct emails about upcoming Archie-M or reveal4d training courses to individuals with whom we have an existing support or sales relationship | Legitimate interest / PECR soft opt-in (see note below) |
| Follow up with conference or event contacts about products or services relevant to their interests | Legitimate interest |
Training course announcements are sent directly from the Obvis sales email address based on a manual review of prior support or sales contact history. PECR Regulation 22 applies to direct marketing by electronic mail regardless of whether bulk mailing software is used.
We rely on the PECR soft opt-in exception (Regulation 22(3)), which applies where:
For direct one-to-one emails, a reply asking to stop receiving such communications is sufficient as an opt-out. We will honour all opt-out requests promptly and record them to ensure you are not contacted again.
Note: The Archie-M mailing list is entirely separate from this direct email process and is not used for training notifications.
Obvis Ltd. works closely with Bill Harvey Associates Ltd. (https://www.billharveyassociates.com). Bill Harvey Associates Ltd. acts as a data processor for Obvis Ltd., providing software development, infrastructure management, and support services, and therefore processes personal data on our behalf. This relationship is governed by a written data processing agreement in accordance with Article 28 of the UK GDPR.
We use third party services to support our operations, including for support ticket management, licence management, and financial record-keeping. In UK GDPR terms, these are data processors acting on our behalf, governed by written data processing agreements.
We may disclose your data where we are legally required to do so, or to prevent or detect fraud or crime.
Some of our third party processors are located outside the UK. Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place under UK GDPR:
The following processors involve transfers outside the UK:
| Processor | Location | Transfer basis |
|---|---|---|
| Concept Software, Inc. (dba SoftwareKey.com) | USA | 2010 EU SCCs Module 2 (controller–processor) — valid under ICO transitional provisions; TRA completed April 2026 |
| HelpScout (Help Scout Inc.) | USA | EU SCCs Module 2 + UK International Data Transfer Addendum (Annex C of HelpScout DPA v1.5, Oct 2022 — auto-incorporated into ToS, no execution required) |
| Xero Limited (Obvis account) | EU (primary for UK customers) | UK Addendum to EU SCCs Module 2 (auto-incorporated into ToS, effective 14 Apr 2025) |
| Airtable, Inc. | USA | UK SCCs (IDTA/UK Addendum) via Airtable online DPA form (DPA v2025-12-05, signed 2026-04-22; BHAL signatory, processing Obvis data under it) |
| Stripe Payments Europe, Limited / Stripe, LLC | USA | UK Extension to EU-U.S. DPF (Stripe, LLC; HR + Non-HR Data; verified 28 Apr 2026); UK IDTA fallback (DTA s.5); DPA counterparty: SPEL (DPA v18 Nov 2025, auto-incorporated) |
| Process Street, Inc. | USA | UK Extension to EU-U.S. DPF (Non-HR Data; verified 2026-04-28). Operative mechanism for Archie-M order data (customer names, emails, PO details). |
| Celonis SE (Make.com) | EU (EEA-hosted) | No transfer — EU zone; UK → EEA is adequate. |
reveal4d and general support correspondence (HelpScout — Archie Sales and Reveal 4D Support inboxes): approximately seven years from the date of your last reply to us (2557 days, applied automatically via HelpScout). This covers six years from the end of our financial year in the worst case. We do not apply a shorter period for contacts where no transaction arose.
Training and event records: six years from the date of the event, covering HMRC invoice retention requirements and the contract limitation period.
Under UK GDPR you have rights in relation to your personal data, including the right to:
To exercise any of these rights, or for any other enquiry about our data practices, please contact us at privacy@obvis.com or write to Obvis Limited, Melrose House, Pynes Hill, Rydon Lane, Exeter, EX2 5AZ. We will respond within one calendar month.
We may update this notice from time to time. When we do, we will update the date below and, where the changes are material, notify affected individuals directly.
This notice was last updated on 2026-04-30.
This version published: 2026-04-30 (source commit 7361e474526b71c589c978c652bc29d90db6bf30)
Copyright © 2023-2025, Obvis Ltd. All rights reserved.
Obvis Ltd. is registered in England and Wales, Company No. 03944400 VAT No. GB 750 4329 47.
Registered address: Melrose House, Rydon Ln, Exeter EX2 5AZ, UK
